This was my first PLR launch where I combined forces with Edmund Loh. It was launched in June 2009 and it was a smacking success with a total sales of $14,747 in 72 hours. In fact, I’ve put together a free course called Profit Explosion Formula, which entails a full case study and blueprint of this launch.
However, here’s a quick overview on what the launch was about:
- It focused on Brand creation as an Internet Marketer
- It was also the first PLR product with both male and female voice over
- Everything was brand new and put together from scratch including the One-Time-Offer
- OTO focused on social media traffic generation methods (30% conversion)
- A downsell of the lite version of the OTO was put together for buyers who passed up the OTO
- A video tour of the product was added upfront on the sales letter
- Total of 10 JV partners came on board
- The virtual smart agent saved the sales by 7%
- Total of 1 week to create product from scratch
