The North Star Method™

For years, I did what a lot of creators and experts do.
I looked outside myself for the next strategy.
I chased trends, tried different platforms, experimented with different business models — always thinking there had to be a better way to make this work.
And yes, I made money.
But I was constantly building on something outside of me.
The turning point came when I finally asked myself an honest question:
"What do I actually know — that people genuinely need help with?"
Not what sounds impressive. Not what’s trending. Just what I already understood.
And the answer was almost embarrassingly simple.
I knew how to create graphics and videos. Simple whiteboard animations. Motion graphics. Digital products.
Nothing groundbreaking.
In fact, I had underestimated those skills for years because they felt too simple. Too obvious.
Surely everyone already knew this.
But that was the blind spot.
What feels obvious to you is often exactly what someone else is struggling to figure out.
So I stopped dismissing what I knew.
I started packaging my expertise into things people could actually use.
And those “simple” skills eventually generated over $600,000 in online sales.
Not because I became someone different.
Not because I built a massive following.
But because I finally understood how to recognize the value in what I already had — and how to build around it.
Today, I help creators and experts do the same — see the value in what they already know, build on what makes them different, and create a business around it.
$600K+
Generated from skills I almost overlooked
$70K+
From one YouTube video — just my face, voice, and perspective
$146K+
In affiliate commissions — by recommending products I genuinely believed in
Most online business advice follows the same formula: Pick a niche. Build an offer. Post content. Hope it works.
And for a while, it can feel like progress.
But eventually, it starts to feel forced. Disconnected. Hard to sustain.
Because if the foundation isn't rooted in who you are, no strategy holds for long.
Because when you build from who you are, what you know, and what you already have — everything starts to come together.
Your positioning sharpens. Your content resonates. And your business starts to feel aligned instead of forced.
That’s the North Star Method™ — three phases designed to help you build from the inside out.
Phase 01
Identity
Discover who you are, what you know, and the strengths you can build from
Phase 02
Positioning
Turn what you know into a clear position that makes you the obvious choice for the people you can help best
Phase 03
Attraction
Build a system that helps the right people find you, trust you, and want to work with you
© 2026 Elle Wong Consulting (Stanza Media) · All Rights Reserved
© 2026 Elle Wong Consulting (Stanza Media)
All Rights Reserved